Mastercard has entered into a multi-year partnership with McLaren Racing, becoming the main sponsor of the renowned Formula One team ahead of the eighth Azerbaijan Grand Prix, which will take place in the capital of Azerbaijan from September 13-15, 2024
This collaboration brings together two leading brands known for their commitment to innovation and delivering exceptional experiences that connect people to their passions and to each other.
The Mastercard Priceless Experiences program provides cardholders with exclusive access to leading sports and entertainment events. The new partnership extends these opportunities into the exciting world of Formula 1 with the McLaren Racing Team. Mastercard branding will be unveiled during the 2024 season.
“ Both brands are inherently exciting, innovative, and purpose-driven. For years, F1 has turned the sports world's spotlight on Baku, showcasing its vibrant culture and dynamic energy. As a global sponsor, we are thrilled to be part of such a significant event and to contribute to the ongoing legacy of excellence in Baku”, said Emil Zeynalov, country manager for Azerbaijan at Mastercard.
Zak Brown, CEO of McLaren Racing, added: "Mastercard is a great brand with a globally recognizable red and yellow logo. They share our commitment to providing fans with exceptional experiences and opportunities for deep engagement with our growing global racing community. We are delighted to welcome Mastercard to the McLaren Racing family.